Welcome to the Company Histories in Business Insights: Essentials tutorial.

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Business Insights: Essentials has many different types of business information. In this tutorial, we will focus on finding in-depth company histories.

Other tutorials will demonstrate how to find other information in Business Insights: Essentials.

For the purpose

 

Most databases which provide numerical data also provide a short sketch of the company's history.  For more in-depth and reliable coverage, however, we use this database.

We will look at company histories for two companies in this tutorial.  One is a company that started in 2004 and went public in 2012.  The other is a very old company that has gone through various mergers, acquisitions, etc.

1.  Enter "Facebook"
     in the search box and click
     Bus Insights search or hit "enter" on
     your keyboard.

Use the right arrow below

Beneath the company name and description there is a link for "Company History"

Bus insights facebook company history

1.  Click on "Company History"

You should now see a screen that includes the following -

Company History Facebook

Note that under "Facebook, Inc." it says "International Directory of Company Histories 2008".

This directory does not update every company every year.  In this case, you will only see the Facebook history up until 2008, which won't include the fact that it went public in 2012.

Why not wikipedia

2.  Click the "Facebook, Inc."
     link.

Use the right arrow below to continue

You are now in the company history for Facebook.

Note that at the bottom of the page the source citation is provided.  All of the information you need for an APA citation is here, but it is NOT in APA format. 

You need to check the Publication Manual of the American Psychological Association (APA), which is available at the Axinn Library Reference Desk or some other APA citation tool for correct citation format for a book chapter accessed via a website.

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Now let's access a company history for another company with a very long history.

1.  Enter "AT&T" in the
     search box at the top right
     of the screen.

 Use the right arrow below to continue

Your immediate reaction to the resulting screen might be confusion.

Scroll down, and you will see

at and t

Most Americans are familiar with the brand "AT&T" and know that it is also a company, so they search for the company as "AT&T". 

As you can see, however, the company name is sometimes written "AT and T Inc."

1.  Click on the company name
     "AT and T"

Use the right arrow below to continue

You are now in the main page for "AT and T". 

To get into the company history, scroll down until you see the box below on the right side of the screen

Related Content

1.  Click "Company History"
     on the right of the screen.

Use the right arrow below to continue

You now see two listings, one for "AT&T, Inc." and one for "AT&T Wireless Services, Inc."

Before clicking on the "AT&T link, notice that this is from the International Directory of Company Histories 2012".  This history was updated much more recently than the Facebook history.

1.  Click the "AT&T" link

Use the right arrow below to continue

You are now in the company history for the "AT&T" company.  Notice that it is quite lengthy and covers the various mergers and acquisitions that were considered or done as well as other valuable information.

Use the right arrow below to continue

Congratulations!

You have completed the Company Histories in Business Insights: Essentials tutorial.

 

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