Welcome to the SWOT Reports in Business Insights: Essentials tutorial.
Business Insights: Essentials has many different types of business information. In this tutorial, we will focus on finding SWOT reports.
Other tutorials will demonstrate how to find other information in Business Insights: Essentials.
We will find SWOT reports for two companies, using two different ways of finding the report.
We will use Nissan (car company) as our first example.
1. Please enter "Nissan"
in the search box on the right
of the screen
This one is easy.
Immediately beneath the company name and description there is a link for "SWOT Reports"
1. Click "SWOT reports"
You now see the following
Before going into the report itself, a comment about how you would cite this report.
Think about the SWOT report as a chapter in a report
Now let's look at the report.
"Nissan Motor Company Ltd."
You are now in the company report.
You will see a chart with the SWOT analysis, followed by text explaining each part of the SWOT report.
Now we will look at a company where the SWOT link is not right on the front page.
We will find the SWOT report for Walgreens (the drugstore)
1. Click the "back" key
to return to
Business Insights: Essentials
2. Enter "Walgreens" in the
search box at the upper right
The screen you are looking at should look like this
We are looking for Walgreens the drugstore. Look at the descriptions for the first two companies. They are NOT drugstores.
Under "Brands" you see "Walgreens is a brand of Walgreen Co."
1. Click on "Walgreen Co."
1. Scroll down and read the
You'll see that this is the company we are looking for.
Notice the following box on the right
2. Click "SWOT Reports"
You are now in the SWOT report for Walgreens.
You have completed the SWOT Reports in Business Insights: Essentials tutorial.
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